Endemol end Super Cup involvement

The FAI and Iconic Worldwide Events have teamed up to run this year’s version of the Dublin Super Cup, with the news announced today that the previous partners Endemol Sport have ended their involvement in the competition by mutual agreement. 

The new partnership ensures fans in Ireland will have the opportunity to see some of football’s current starts do battle in this pre-season affair.

Manchester City were the first side to lift the trophy, which ran from the 30^th – 31^st July 2011, as they overcame the challenge of Inter Milan by 3-0. The high profile event also attracted Scottish outfit Celtic along side an Airtricity League XI managed by Damien Richardson.

The Airtricity select propped up the bottom of the table, failing to score during the 180 minutes of play. Celtic finished second in the table thanks to a 5-0 drubbing of the Irish side on the second afternoon. Inter Milan lost out to the eventual winners City, thanks to goals from Mario Ballotelli, Edin Dzeko and Adam Johnson.

Iconic Worldwide Events are responsible for the creation of Football’s Next Star, the Sky One show which awards one young player with a professional contract with Inter Milan. The company were involved in the creation of last year’s competition.

Whilst no team’s have been confirmed to participate in the 2012 competition as of yet, an announcement is expected in the near future to include some high profile clubs from Britain and Europe.