3 announce FAI sponsorship deal
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3, Ireland’s fastest growing mobile network, will become main sponsor of the FAI’s international teams next week after agreeing a four year deal which is worth €7.5m to the association.
The new 3 Irish jersey won’t be available until later in the Autumn however, despite their logo being emblazoned upon international kit from next Wednesday onwards when Ireland face Argentina at the Aviva.
Speaking after the announcement, 3 CEO Robert Finnegan said: “This announcement officially confirms 3 as Irish football’s biggest fan and the number one network for all supporters. We hope football fans will not only cheer on our boys in green but will support their new sponsor by switching to 3.
“Giovanni Trapattoni’s mobile phone bills will never have been so low, with 3 he’ll be paying local Irish rates even when he’s in Italy!”
3 has over 500,000 Irish customers and they will get priority access to tickets as part of the agreement, while the communication company will also see their brand substantially advertised around the Aviva during international games.
FAI Chief Exec John Delaney, meanwhile, believes that the deal comes at a pivotal time for the national side as they move into their new home.
“3 is a new and dynamic brand in Ireland and their determination and drive will bring fresh energy and focus to the partnership. The agreement comes at a very significant time for Irish football and I look forward to seeing both sides enjoying success on and off the pitch,” he said.
“This is significant sponsorship which is structured to reach out as never before to engage with grassroots football and all the strands of the game that we represent. It is a significant investment in the future of Irish football, particularly in light of the current economic climate.”
“We have worked hard with Robert Finnegan and his team from 3 over recent months I thank them for their vision, determination and professionalism. By coming on board at such an exciting time for Irish football, we look forward to a very beneficial partnership.”
3 have also agreed to commit themselves to grassroots football as part of the deal.
The new 3 Irish jersey won’t be available until later in the Autumn however, despite their logo being emblazoned upon international kit from next Wednesday onwards when Ireland face Argentina at the Aviva.
Speaking after the announcement, 3 CEO Robert Finnegan said: “This announcement officially confirms 3 as Irish football’s biggest fan and the number one network for all supporters. We hope football fans will not only cheer on our boys in green but will support their new sponsor by switching to 3.
“Giovanni Trapattoni’s mobile phone bills will never have been so low, with 3 he’ll be paying local Irish rates even when he’s in Italy!”
3 has over 500,000 Irish customers and they will get priority access to tickets as part of the agreement, while the communication company will also see their brand substantially advertised around the Aviva during international games.
FAI Chief Exec John Delaney, meanwhile, believes that the deal comes at a pivotal time for the national side as they move into their new home.
“3 is a new and dynamic brand in Ireland and their determination and drive will bring fresh energy and focus to the partnership. The agreement comes at a very significant time for Irish football and I look forward to seeing both sides enjoying success on and off the pitch,” he said.
“This is significant sponsorship which is structured to reach out as never before to engage with grassroots football and all the strands of the game that we represent. It is a significant investment in the future of Irish football, particularly in light of the current economic climate.”
“We have worked hard with Robert Finnegan and his team from 3 over recent months I thank them for their vision, determination and professionalism. By coming on board at such an exciting time for Irish football, we look forward to a very beneficial partnership.”
3 have also agreed to commit themselves to grassroots football as part of the deal.
About Alan Smith
Alan Smith works as a sub-editor for the Guardian newspaper in London. Originally from Cork, he freelances for several other newspapers and websites. Follow him on twitter @alansmith90. View Full Profile