How Could the League of Ireland Grow Its Global Profile?

If you’re like most football fans and follow the League of Ireland – the top tier of men’s professional football in Ireland, also known as the League of Ireland Premier Division, you may have often wondered why it’s not as popular as it should be on the global stage.

Fans have seen how other football leagues and much lesser-known sports have managed to grow their global profiles successfully using various clever strategies and marketing techniques, and they believe that some of these methods could also be applied to the League of Ireland to help grow its global profile.

How can the League of Ireland grow its global profile?

There are many ways the League of Ireland could try to expand its global profile and potentially take it to the next level and generate more annual revenue.

Some of the main ways armchair commentators believe this is possible are via television broadcasting deals, shrewd sponsorship deals, and other forms of high profile advertising campaigns.

In other words, they must be prepared to spend money to make money, which can be risky, but it often pays off if they do it right.

They also think that League of Ireland chiefs and the clubs competing in the league could look to how the English Premier League has promoted itself across Asia, Australasia, and North America to drum up interest in its own league in an effort to try and generate more revenue from foreign fans.

How can the iGaming industry help grow its profile?

Some of the most effective ways the iGaming industry can help the League of Ireland grow its global profile are as follows:

• The league could link up with a globally renowned, fully licensed & regulated operator to perhaps be the league’s official sponsor
• Individual teams in the League of Ireland could also try to partner with reputable brands from the same sports betting industry to be their sponsors, which would instantly boost brand awareness
• Advertise live upcoming League of Ireland football matches across more platforms and channels (particularly sports betting sites), and then stream the action in real-time on those sites for fully registered members to watch
• The operators they collaborate with could offer frequent special betting markets with competitive odds for the League of Ireland and provide in-play betting services (aka live betting) for people who like to watch League of Ireland matches as they unfold
• They should try to team up with market-leading, multi-award-winning software providers to create one or more League of Ireland-themed online fruit machines. Fans would love to see an Irish football-themed fruity available at Irish online casinos, and it would be even more popular if it had the Megaways mechanic and a life-changing progressive jackpot to play for on any lucky spin
• Similar to above, perhaps the League of Ireland or individual clubs could team up with a company like Evolution, Pragmatic, or Playtech to develop an League of Ireland-themed live dealer fruity or classic, involving traditional favourites like craps, blackjack, roulette, or blackjack, and with Irish dealers presenting the action in real-time directly from an Irish-themed TV studio or one with a football setting/background

What other things could the League of Ireland do to promote itself?

Fans think it would also be great if the League of Ireland could collaborate with a major studio like Activision Blizzard/Microsoft, Tencent, Sony Interactive Entertainment, Rockstar, or Ubisoft to develop a hit title.

It would be even better if Electronic Arts (creators of EAFC 24 and the original FIFA series) created an League of Ireland-themed title that people could enjoy on their Xbox, Playstation, PC, laptop, smartphone, and tablet devices.

If successful, it might be a good idea to try and get that game included in an official eSports tournament in certain regions.

Having a League of Ireland eSports tournament at certain times of the year and with the right kind of advertising and sponsorship deals could massively help grow the league’s profile.

Another way the league could try to expand is to use influencers and other major social media personalities. They could help promote the league via their live streams to a much broader audience than the league could ever dream of, and they could interact with their target audience in new ways.

Final thoughts

For the League of Ireland to elevate itself and grow its global profile, it will be a case of trying as many platforms, channels, and strategies as possible to see what works. The league must be open to new ideas and try new things to appeal to newer, younger, and modern audiences.

Using social media like Instagram, Facebook, and X (formerly Twitter) can also help. Breathing fresh new life into the clubs competing in the league may also be worth considering.

For example, some of the clubs, or the league itself, might desperately need rebranding, which happens more than you would think in other big leagues like the EPL and NBA, to name just two. Emblems/crests and logos can easily be rebranded to bring fresh new life into the club and appeal to a broader audience.

Taking the League of Ireland to new heights will also involve finding innovative new ways to promote the league, trying to score new and improved sponsorship and advertising deals, constantly analysing data, staying on top of the latest trends, and listening to feedback from fans can also affect positive change.