League of Ireland prize money increases ahead of 2024 season
The overall prize money for the League of Ireland has increased for the 2024 season.
On Wednesday at the league launch of the new season, it was announced that the prize money in the domestic league has increased by €110,000, which equates to 17%.
After the sponsorship with SSE Airtricity's was extended in late 2023, coupled with their further support of TV broadcasts, the overall prize money for the League of Ireland's three Divisions has risen 17% from €655,000 to €765,000.
The League of Ireland and its principal partner SSE Airtricity's also announced additional funding for the Women’s Premier Division which will double ahead of the new campaign.
With the new season event held today at Vicar Street in Dublin, the prize money for the Women’s Premier Division will rise from €55,000 in 2023 to €110,000 in 2024 after increasing from €20,000 in 2021.
League of Ireland Director, Mark Scanlon on the increase of funding spoke of his excitement about the year ahead.
“We’re very excited to see the prize money in the League of Ireland rise this year with thanks to SSE Airtricity's continued support. It's also great to see the prize money for the SSE Airtricity Women’s Premier Division double this year thanks to this brilliant partnership.
“Our relationship with SSE Airtricity continues to grow year-on-year and this news is a sign of our commitment to growing the men's and women’s game in Ireland.
“We’re really looking forward to a thrilling season across all three Divisions this year and it’s great that we will reach an even bigger audience this season with an increase in TV coverage.
“This rising audience should see an exciting title race in all three Divisions with brilliant story lines around the country that will help our fan base grow even further in 2024.”
Speaking about the announcement, Ashley Morrow, SSE Airtricity Head of Brand, Advertising and Sponsorship, said:
"We’re delighted to be supporting the League of Ireland for our 15th season together. Football is enjoyed by so many across the country and we know the success of the League is because of the people involved – whether that be the fans, players, volunteers or officials.
“We’re proud to support all three divisions and will continue to invest in driving football forward. With the FAI, we’ll be working together to enhance the experience for players on and off the pitch, while partnering with football clubs across the country on their sustainability journey.
"Like you, we’re excited for the return of the League - here’s to an even bigger and better season ahead!”
The League of Ireland season gets back underway on Friday night when reigning league champions Shamrock Rovers take on FAI Cup winners St. Patrick’s Athletic in the President’s Cup in Tallaght Stadium at 8pm.