FAI signs up another top-tier sponsor
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The Football Association of Ireland has confirmed that The Irish Daily Star will become a top tier sponsor of the League of Ireland.
The partnership will start in March 2009 for a three year period. The Star joins Newstalk and eircom as top tier sponsors of the league. Under the agreement the Irish Daily Star will benefit from signage, marketing and promotional rights associated with the League of Ireland Premier and First divisions.
Welcoming the announcement, John Delaney Chief Executive of the FAI said: “I am very pleased that the Irish Daily Star will be one of the League of Ireland’s top tier sponsors in 2009. The Irish Daily Star dedicates a lot of space to covering the excitement and quality of League of Ireland football so this partnership will be positive for them and for our clubs. Under this season’s multi sponsor format we now have seven high profile commercial partners for the League of Ireland. As a result our clubs will benefit from increased funding and subsidies and I thank the Irish Daily Star, as a top tier sponsor, for playing an important part in that.”
Managing Director of the Irish Daily Star, Paul Cooke said: “The Irish Daily Star is Ireland’s No. 1 newspaper for football coverage and we are delighted that our top tier sponsorship will bring increased prize funding for League of Ireland clubs. Our commitment demonstrates once again that The Irish Daily Star is a major supporter of the domestic game from junior and schoolboy level right through to the League of Ireland and our international teams. We have been involved at all levels of Irish football for many years and today’s announcement formalises that commitment to the game.”
