Sligo Rovers extend sponsorship with Connolly's VW

Sligo Rovers have announced an agreement with main sponsors Connolly’s Volkswagen to continue their partnership for the next three seasons.

Connolly’s began their sponsorship of Rovers in 2012 and this latest extension is regarded as the most lucrative deal in the club’s history.

Speaking to sligorovers.com at Friday morning’s press briefing, club Chairman Tony Quinn revealed how both the club and their sponsors have benefited from their on-going work together.

"In 2012 we began an excellent relationship with Neil and Kevin Connolly of Connolly’s Volkswagen and CEO of the VW Group Simon Elliott. The partnership proved the perfect fit. We have worked extremely hard together over the last two years to bring success to Sligo Rovers and are delighted that it has also seen Connolly’s and Volkswagen thrive in the local and Irish markets. 

“The core values of Sligo Rovers and Connolly’s VW are extremely similar. We share loyalty, perseverance and a willingness to be the best we can. Today’s new agreement brings about another chapter for the club. We feel ready to explore even more avenues together and are excited by the prospects of at least another three years to try and achieve even more results.”

Neil Connolly, Principal Dealer of Connolly's Volkswagen, revealed the immense pride it gives him and everyone involved to be associated with The Bit O’Red.

 “Here at Connolly's we pride ourselves on supporting the local community and on excellence and with the sponsorship of Sligo Rovers this is something that gives us immense pride so it wasn’t a difficult decision to renew this deal. Just like Sligo Rovers, we feel our dealership and the Volkswagen brand is very much part of the local community.”

Volkswagen Ireland CEO Simon Elliott looks forward to further success for Sligo Rovers in the coming seasons.

 “We are delighted that Connolly’s Volkswagen Sligo have renewed their sponsorship of Sligo Rovers. Here at Volkswagen Ireland we are strong supporters of the League of Ireland and look forward to success for both Sligo Rovers on the pitch and Connolly’s with their sponsorship off of it.” 

Sligo Rovers boss Ian Baraclough praised Connolly’s for their crucial role in the club since his appointment as manager last year.

 “In my time with the club, Connolly’s Volkswagen has played a critical part of ensuring we are well-equipped on the field. They have given us fantastic support and we are proud to associate with them. We are looking forward to continuing that over the next three seasons.”